Our Approach

 

 

What makes us different and why we are cheaper than other jewellery brands?

By operating exclusively online and selling our products directly via our website we significantly reduce our costs compared to other jewellery brands that run physical stores in busy city center locations alongside their websites.

We do everything in-house. From designing products to preparing gift packaging for orders and shipping them out to customers. This means we can operate with a small team and not pay expensive staff salaries. 

All our marketing is done in-house and we streamline our advertising in a cost effective way to cut out expensive PR and marketing agencies that other jewellery brands employ.

We go the extra mile to reduce our costs at every step to ensure we continually offer the best value for money to our customers whilst pushing the standards on enhancing the quality of products that we offer.

Our mission is to give you more for less and our focus is to ensure each and every person that comes into contact with our brand or makes a purchase from our website walks away with a shopping experience that is second to none and rivals any traditional retail store.